《8月13日》
專題講座 走出品牌路｜Jeffery的運動行銷 

你曾經參加過金礦越野、探旅新北定向越野、觀音山登高賽，或是 FOOTLAND 的各式體驗活動嗎？這些風格強烈、極具創意的運動行銷案例背後，策劃者都是 Jeffery 傑佛瑞。

他從販售襪子開始，辦活動辦到變品牌，用「雙腳」走出一條沒有模板的品牌路。這場講座將揭露：

• 如何讓一雙襪子不只是襪子，而是故事與信仰
• 為什麼一場賽事，比一支廣告還要有影響力
• 如何打造一場會自己說話的「活體廣告」賽事
• 那一天，他離開FOOTLAND，重新開始
• 講座最後開放 Q&A，讓你問到飽

Build Your Brand from the Ground Up. Jeffery's Field-Tested Lessons in Sports Marketing

About the Talk:
Jeffery, the mastermind behind many iconic Taiwan trail events, will share his marketing journey — from selling socks to running FOOTLAND and crafting immersive brand experiences.

Discover how outdoor events can become living advertisements and how products can carry stories and beliefs. From creative campaign execution to authentic brand building, this talk is a must for anyone in the trail running and outdoor marketing scene.

#中華民國越野跑協會 #TTRA #Jeffery講座 #運動行銷 #品牌實戰